Bearhuggs Marketing Paper

A MARKETING STRATEGY ANALYSIS By: Mikhaela Go (2009-45370) BA 170 under Professor Art Ilano 1 T eddy bears defend offset printing been invented in the nineteenth century. Back then, stuffed bears were made to quality as sustenancelike as possible. As time passed, bears became cuter in appearance and were directly associated with boon giving. With that, all sorts of stuffed animals and things formed the parvenue product category of stuffed tampers. Stuffed toys ar normally given as gifts during special occasions such(prenominal) as Birthdays, Valentines day and Christmas, which results to a seasonal consume. 2 ear squeezinggs was unitary of the earliest retailers who introduced stuffed bears in the industry. In 1996, the first specialty store was opened in Robinsons Galleria. There was a wide renewal of bears of all tincts and sizes. Bearhuggs focused on stuffed bears as their main product, so the synthetic name, coming from the commonplace terms bear an d hug. People of all ages love the bears thus market demand and sales skyrocketed. The unique merchandising position of Bearhuggs became their good quality, soma of bears in terms of color and size, and exclusive distribution. As stuffed bears reached their maturity, Bearhuggs had to prize fast. More competitors for both stuffed bears and stuffed animals emerged on with the trend.

After realizing their position as a gift event in 2007, Bearhuggs decided to accept other stuffed animals as intumesce as gift items in their product mix. This breakaway position saved them from the decline stage. This as well excited the mar ket which hoped for much new products. This! formed a cycle-recycle pattern where in the life cycle of the product was reintroduced through the variety of new goods. Until today, Bearhuggs has contain its image for quality and variety. B CAPTURING INSIGHTS FROM THE MARKET To gain insights about the stuffed toy market and the brand, insights from customers, in the form of interviews and observations, were obtained. The customers were...If you want to get a full essay, collection it on our website: OrderCustomPaper.com

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