Micro Environment Of HSBC

little Environment Of HSBCThe substantial land is now getting so much warlike and diversify. So the art organization doing craft globosely must feature to keep back their strategy in polar way that will give them competitive benefit in the competitive global market place. So the aim of this subsidization is to show how an organization is making its global strategy and what the competitive advantages argon they getting from this course strategy. As required, Hongkong and Shanghai shoreing Corporation (HSBC) is selected and analyzed in this assignment.The HSBC multitude has a history, which is unique. many a(prenominal) of its principal companies opened for business all(a) over a century ago and they have a history productive in variety and achievement.The inspiration behind the founding of the vernacular was doubting Thomas Sutherland, a Scot who was then working as the Hong Kong Superintendent of the Peninsular and oriental S police squad Navigation Company. Re alizing the considerable demand for local swearing facilities both in Hong Kong and along the China coast and he upholded to establish the shore in March 1865. Then, as now, the strands headquarters were at 1 Queens street Central in Hong Kong and a branch was opened one calendar month later in Shanghai.Throughout the late nineteenth and the early twentieth centuries, the slang established a intercommunicate of agencies and branches based mainly in China and South East Asia but also with re presentation in the Indian sub-continent, Japan, Europe and North America. In or so(prenominal) of its branches the commit was the initiate of unexamp conduct banking practices (Company overview)This assignment includes outline of the business environment of this organisation by analysis of the micro and macro environments and using divers(prenominal) analysis techniques. much(prenominal) as SWOT Analysis, PEST Analysis etc. This also covers the analysis of the industry of the or ganization, the impact of globalization on the organization, and the inter peopleal market where it operates its business.1.1 Micro Environment of HSBC GroupStakeholders Stakeholders of HSBC atomic scrap 18 always getting the preference. There ar antithetic stakeholders of HSBC. Such asSh areholdersMedia PublicsGovernmentCitizen-action publicsLocal publicsGeneral publics intrinsic publicsSuppliers suppliers form an important link in the companys overall client prize delivery system. HSBC maintains a coc anchored relationship with all the suppliers of this bank just about the world. So they always cooperates the bank in any type of fateed.Customers The bank tries to target mainly five types of guest markets. These are as Consumers, business clients, reseller market, Government, and external guests. HSBC mainly maintains strong relationship with international customers for long shape profitability.Competitors Competitors are the throng to hasten the business environment d ynamic and surpass them to identify diverse new ideas of doing business. They always make a unspoilt competitive environment and maintain a formal and cooperative emplacement of business.Market intermediaries Marketing intermediaries are composed of all the individuals or companies who help in the promotion, selling, and distribution of the companys products or service. They play an important role to make sure the growth of the organization.1.2 Macro Environment of HSBC GroupExternal humor A light upon part of the Groups business strategy, announced in 1998, is the creative activity of a global brand featuring the HSBC break and hexagon symbol. The symbol is now a familiar sight or so the world. The Group has embarked on the next kind making the HSBC brand universally synonymous with its core orders of integrity, entrust and excellent customer service.Economic Through the process of listening to individuals requirementfully and then acting in partnership to deliver th e right solutions, HSBC is perpetrate to help the clients make the most of their monetary assets. This declares the most favorable economic situation.Political and legal environment HSBC operate on a global basis, but also work on a local level to ensure the cross-border differences are identified and any related benefits exploited. HSBC teams of specialists ensure that whether you need solutions across the world, constituentally, or locally, and they have the skills, expertise, and resources to deliver them. They automate as many functions as possible, even as ensuring retains control. So they have to cope up with the political and legal environment of the all in all world.Cultural environment HSBC claims that they are the people to talk to if anyone wants the following spheric cash flow co-ordination raise risk managementImproved security and audit controlsMinimized cost and reduced operating expensesMaximized liquidity, returns and interest benefitsThis finish makes the o rganization popular to the customer and the customer brush aside be satisfied by the service of the bank.Resources (capital, people and intrinsic) The Hexagon logo of HSBC derives from HSBCs traditionally gladiola, a white rectangle divided diagonally. The design of the flag was based on the cross of ST. Andrew, The Patron Saint of Scotland. HSBC brand bodily identity represents what HSBC wants its brand to mean to its customer. It is derived from the group. Without these resources it has also a larger-than-life make sense of capital resources and a large group of expert and trained employees. technology HSBCs basic drives are Higher Productivity, Team Orientation, and Creative Organization, Customer Orientation. The fondness of HSBC brand is integrity, trust, and excellent customer service. It gives confidence to customers, value to investors, comfort to colleagues.HSBC is a prudent, cost conscious, estimablely grounded, conservative, trus dickensrthy international build er of long-term customer relationships.1.3 SWOT Analysis of HSBCSWOT analysis is a process of situational analysis. Evaluating a firms strengths, weaknesses, opportunities, and holy terrors through a SWOT analysis is an easy process that declare oneselfs worthful insights relating to critical issues affecting an organization.SWOT analysisThe internal and orthogonal situations can provide valuable information which can come in practised at clocks. The SWOT analysis categorizes the internal organizational factors as strengths and weaknesses and the outside(a) situational aspects as opportunities or threats. The strengths can be used for building a competitive advantage, whereas weakness may hinder the process.The purpose of SWOT analysis is to identify crucial factors for realizing the goals. The internal factors of an organization can be considered as strengths or weaknesses depending upon their impact on the organization. These may include all 4Ps, personnel, manufacturing c apabilities, finance, etc, whereas external factors are technological changes, macroeconomic factors, socio-cultural changes and legislation, as rise up as changes occurring in the marketplace.SWOT analyses of HSBC are as followStrengthsHSBCs strengths are its resources that lie inCost advantages from proprietary know how is very favorable.It has a great value of Patents and trademarkHSBC has Influential brand namesIt also has access to natural resourcesAccessible distribution nedeucerkWeaknessThe weakness can be lack of certain strengths that includeLack of patent protection take of access to main distribution channelsWeak brand nameHigh cost structureInaccessible natural resourcesOpportunitiesThe assessment of external environment may bring forth certain new opportunities for HSBC, which are as followsTechnologies innovationsElimination of international trade barriersAn untapped market needThreatsUnfavorable changes in external environment may pose threat to the organization. Som e of them are as followsConsumers shift to unalike brand stretch of substitutesStrict regulationsGrowing trade barriers1.4 PEST Analysis of HSBC1. Political FactorsThis fare dissects the political, governmental, and legal aspects of a particular business. Both local and global environments are studied because federal, state, local, and foreign governments are contain regulators, deregulators, subsidizers, employers.2. Economic FactorsEconomic analysis, a comprehensive study of national, regional, and global economic performance and trends, represents a passing important phase of strategy development for planned, start-up, and growing businesses3. Social FactorsThe genial component of strategic analysis relates to assessing the social, cultural, demographic, and environmental profiles of addressable markets.4. Technological Factors applied science is a business enabler that has revolutionary impact on the actual act up of business. It contributes to achieving desired business productivity and efficiency. Technology is one of the key drivers of upstart business firm. As an international organization HSBC try to adopt modern technology always. So this will give preference to the firm.2.1 History of swear IndustryThe history of banking begins with the first prototype banks of merchants of the ancient world, which made cereal grass loans to farmers and traders who carried goods between cities. This began around 2000 BC in Assyria and Babylonia. Later, in ancient Greece and during the papist Empire, lenders based in temples made loans and added two important innovations they accepted deposits and changed capital. archeology from this period in ancient China and India also shows evidence of money lending activity(Peter Garber, 2001). margeing, in the modern sense of the word, can be traced to gallant and early Renaissance Italy, to the rich cities in the north such as Florence, Venice and Genoa. Perhaps the most famous Italian bank was the Medici bank, e stablished by Giovanni Medici in 1397.The development of banking spread from northern Italy through Europe and a number of important innovations took place in Amsterdam during the Dutch state in the 16th century and in London in the seventeenth century. The financial crisis of 2007-2008 caused many bank failures, including some of the worlds largest banks, and provoked much turn over about bank regulation.In the Late-2000s financial crisis caused significant stress on banks around the world. The failure of a large number of major banks resulted in government bail-outs. The collapse and fire sale of Bear Stearns to JP Morgan Chase in March 2008 and the collapse of Lehman Brothers in September that same year led to a credit crunch and global banking crises (Jean-Charles Rochet, 2008).In response governments around the world bailed-out, nationalized or arranged fire sales for a large number of major banks. These events spawned the term too big to fail and resulted in a lot of discuss ion about the moral hazard of these actions.2.2 The close of orbiculateization and Current Internal IssuesAccording to Modelski, globalization is a historical process which is characterized by a growing engagement between peoples on all corners of the globe (Modelski, 2003, pp.55-59). However, as Heywood points out, it can refer to various things such as processes, policies, strategies, an occurrence or an ideology. He suggests, its elusive meaning lays in the fact that it is non so much and it as a team (2007, p.143). The reason for the elusiveness of the term is that, as Heywood pints out, it involves many different facets which many different academics proclaim as its defining features.This provides the best summary of what globalization is and what it involves even, different perspectives on globalization view these processes in different ways and provide competing explanations of their significance. The first of these to be outlined is the hyper globalist perspective (Held , D. and McGrew, A. (2003).Each perspective differs however on how the globalization process impacts on politics. The hyper globalists argue that globalization is confidential information the world into a period which will see the end of the nation state and the emergence of a global governance system. The transformation lists on the other hand reject this idea, and instead claim that the nation state is still relevant in a globalised world, but needs to alter to the challenges that the increasing flows of capital and culture impose.On the issue of cultural flows at that place is again divergence amongst the perspectives. For hyper globalists, the path towards a homogenous world culture is inevitable as globalization develops.For transformation lists, the process of globalization is creating a world community of diverse cultures whilst for the skeptics, cultural interaction and integration is zero new. On the question on the extent the world is actually globalised, at that plac e is also agreement and disagreement (Peter Garber, 2001).For both the hyper globalists and the transformation lists, the contemporary world is more globalised than ever before, with economics, politics and culture never more machine-accessible than in this age of mass media, internet and rapid communication. Globalization, they argue, has touched both corner of the globe, and will continue on that trajectory into the future. For the skeptics however, the world is not actually globalised but is instead regionalized. To back up this claim, they point to the commodious inequalities between countries in the western world, and those in the developing world.2.3 The internationalist Markets In Which It OperatesHSBCs International NetworkThe HSBC Groups international network comprises of some 7,000 offices in 80 countries. A brief list is presented belowFig 2 HSBCs International NetworksCountry ClassificationsTo ensure that the key resources (management time, capital, human resources and information technology) are mighty allocated and that the exchange of best practice is accelerated between entities, the group has assort the countries where it operates into 3 categories the large, the major and the international.These classifications are a function of sustainable, attributable gelt, the number of retail clients, balance sheet and size of operation. A brief presentation of this classification is shown belowFigure 3 Map of HSBCs Country Classifications prodigious get together Kingdom, USA and Hong Kong SAR/Mainland China.DefinitionMore than one one million million ain clientsSustainable earnings greater than US$ 200 million problem rivetConcentrated group resources on wealth managementBe a top 10 player in any market or region servedDevelop cross selling, loyalty programs and value added products. study Argentina, Canada, Malaysia, India, Kingdom of Saudi-Arabian Arabia, Singapore and United Arab Emirates.DefinitionSustainable earnings between US$ 100 2 00 millionBusiness FocusUniversal banks (personal, incorporated, and investment banking with domestic business)Platforms for international group business neighboring generation of large companiesStable self funding entitiesOnshore HQInternational The rest of the worldDefinition Earnings below US$ 100 millionBusiness FocusPlatforms for international group businessLimited domestic presenceNursery for developing managementTomorrows major businessesSupported by inshore HQ banks down the stairs the HSBC GroupMany of the members have changed their name into HSBC, The Hongkong and Shanghai stranding Corporation Limited to introduce the whole group under one brand name. home(a) BankHSBC Holdings acquired Midland Bank one of the principal UK clearing banks in 1992. Headquartered in London, the bank has a personal customer base of five and a half(a) million, business customers of over half a million, and a network of intimately 1,700 branches in the United Kingdom. Midland has offices i n 28 countries and territories, principally in continental Europe, with a number of offices in Latin America. name Seng BankHang Seng Bank, in which Hongkong Bank has a 62.1% equity interest, maintains a network of 146 branches in the Hong Kong SAR, where it is the second largest locally incorporated bank after Hongkong Bank. Hang Seng Bank also has a branch in Singapore and two branches and two representative offices in China. maritime Midland BankMarine Midland Bank headquartered in Buffalo, New York, has 380 banking locations statewide. The bank serves over two million personal customers and 120,000 commercial and institutional customers in New York acres and, in selected businesses, throughout the United States.Hongkong Bank of CanadaHongkong Bank of Canada is the largest foreign-owned bank in Canada and the countrys seventh-largest bank. With headquarters in Vancouver, it has 116 branches across Canada and two branches in the western United States.Banco HSBC BamerindusBanco HS BC Bamerindus was established in Brazil in 1997. The bank has network of some 1,900 branches and sub-branches, the second largest in Brazil.Hongkong Bank MalaysiaHongkong Bank Malaysia is the largest foreign-owned bank in Malaysia and the countrys fifth-largest bank, with 36 branches.The British Bank of the shopping centre East (British Bank)The British Bank of the Middle East (British Bank) is the largest and most widely represented international bank in the Middle East, with 31 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Jordan, Lebanon and the Palestinian Autonomous Area, including an offshore banking unit in Bahrain. The bank also has branches in Mumbai and Trivandrum, India, and Baku, Azerbaijan, as well as private banking operations in London and Geneva.HSBC Banco RobertsHSBC Banco Roberts was acquired in 1997. found in Buenos Aires, it is one of Argentinas largest privately owned banks, with 60 branches throughout the country.Hongkong Bank of Austral iaHongkong Bank of Australia has 16 branches across Australia. It is the flagship of the HSBC Groups businesses at that place, operating under the name HSBC Australia, and providing a complete range of financial services.The Saudi British BankThe Saudi British Bank, a 40%-owned member of the HSBC Group, has 63 branches throughout Saudi Arabia and a branch in London.Figure 1 Banks under the HSBC GroupOther associated Group banks are British Arab Commercial Bank, The Cyprus Popular Bank and Egyptian British Bank.Customer Segments of HSBC GroupPersonal Financial workHSBC provides a full range of personal financial services, including current and savings account, mortgages, insurance insurance, credit cards, loans, pensions and investments. In 2000, residential mortgages across the Group excluding Household grew by 15%, while non-mortgage personal lending increased by over 20%. Credit cards in issue grew by 20% worldwide. Sales of repayment protection insurance and deposit growth r eached land levels. Current account balances in the UK exceeded 10 billion for the first time at year-end 2000. The number of customers registered for e-banking services via the internet and telephone more than trebled in 2000. The internet generated sales of over 2.3 million products and 87 million transactions.Consumer FinanceThrough Household International, Inc., HSBC is now a major provider of consumer finance and a top 10 issuer of credit cards in the USA. Household provides consumer loans, credit cards, vehicle finance, mortgage financing and credit insurance to middle America. During 2004, Household achieved good organic loan growth, which it supplemented with portfolio acquisitions. The strongest growth was in the real estate portfolio and the mortgage services business, and also in branch-based consumer lending. synergism benefits with HSBC included store cards and point-of-sale financing.Commercial BankingThe provision of services to small and medium-sized enterprises around the world is core strength of HSBC. During 2000, HSBC increased its trail position in the UK business start-up market to 21% and attracted record levels of business current and deposit account balances. Business internet banking was offered in 20 countries and territories, and the number of registered users more than doubled to 600,000. Money transmission revenues, trade finance fees, wealth, savings and insurance products all showing growth during 2000.Corporate, Investment Banking and MarketsThis customer group comprises four main business lines Corporate and Institutional Banking, Global Investment Banking, Global Markets and Global Transaction Banking which focus on long-term relationships with major international corporations and institutions. Record results were achieved in 2000. The Global Markets business excelled, especially in international debt issuance, risk management and structured products, and foreign exchange. Global Investment Banking was entrusted with a number of landmark deals in capital restructuring, corporate reorganization and strategic advice.Private BankingThis customer group provides world-class financial services to high net worth individuals and their families. In 2000, Private Banking stick on improved financial results in all regions, led by Asia, which had a record year. New business initiatives and a general improvement in investment markets led to increased client activity across a range of products. An increase in discretionary mandates, together with a strong demand for client-tailored structured products, contributed to higher fee revenues and dealing income. Funds under management grew by 18%, reflecting both net inflows of client assets and improve market conditions.2.4 The Impact of Globalization on HSBCCorporate banking is the most useful segment of HSBC, since it has globally recognized brand name and it has competitive advantage in international trade and finance. But the nature of competition in financ ial service is ever-changing dramatically. Most competitive advantages are not creating long-term benefits and at best are temporarily improving yesterdays business. From the study it seemed to me that personal financial products of HSBC are mainly basic since it is less focused. exploitation the brand name and widening the personal financial product range, HSBC bank has the potential to become the leader in consumer banking market of the country. So, the concerned section should formulate strategy and policies to compete better with the challenging opportunities of the future.3.1 Moral and good questionsAs an international organization HSBC sometimes faces some problems in different geographic location. This problem is the moral and ethical question. The bank operates in different conservative countries. The sociological limitations of these countries make some ethical dilemma for the bank. The bank always tries to involve with different corporate social affairs. So their differ ent strategies sometimes have a little bout with the existing ethical framework of those countries.3.2 ConflictsWhen the bank started the journey in Africa in had to face a lot of problems in operation. Because the people of Africa have different social value and culture. So the bank had to gradually cope up with the existing culture. The humor change of Africa also made some problems. The general business policy had to change due to the conflict of the existing sociological forces. Though the bank is still changing their policy but still now there have some ethical and moral conflict. The anti-globalism policy of some countries makes the conflict with the globalized policy of the bank.3.3 LegislationCorporate social responsibility is the one of the key marketing policy of HSBC. The banks main focus is to involve with more international corporate affairs by means of CSR. This planning has the impact on global marketing. But the corporate social responsibility issue is not always s mooth in all in the countries. Different countries and region have some legislation and bindings in regulations relating to corporate social responsibility. In Asia the business policy sometimes faces some legislative obstacles and the bank have to face some problems in operations.ConclusionDuring the Second World war the bank was forced to close many branches and its head office was temporarily moved to London. However, after the war the bank played a key role in the reconstruction of the Hong Kong economy and began to further diversify the geographical spread of the bank.The post-war political and economic changes in the world forced the bank to analyze its strategy for continued growth in the 1950s. The bank diversified both its business and its geographical spread through acquisitions and alliances. This strategy culminated in 1992 with one of the largest bank acquisitions in history when HSBC Holdings acquired the UKs Midland Bank plc (now called HSBC Bank plc). However, it r emained committed to its historical markets and played an important part in the reconstruction of Hong Kong where its branch network continued to expand.HSBC understands that there are many challenges veneer todays youth as they prepare to engage in the increasingly changing and complex aspects of the real world. Recognizing the importance of educating, inspiring and equipping youth of all backgrounds to succeed in a global economy, we began a partnership with jr. Achievement USA (Junior Achievement) in 1942. We expanded this partnership to launch a global initiative in 2006 and began working with JA Worldwide.