Toothpaste Research Proposal

DENTALCARE WHITENING TOOTH GEL RESEARCH proposal of marriage T fit of contents Introduction .. 3 Five The Pre-launch look is an primary(prenominal) tool to manage and understand the impact of the merchandise environment and the different other factors that decide the future of the harvesting.When a product is launched, a look or analysis is required regarding the product functionality so as to convey close together the benefits from the product and its attraction towards the consumer class or end users. A merchandise launch may prove a failure without any prehend investigate or Pre-Product analysis. The side by side(p) proposal is based on the research methodology implemented during the research proposal of a Tooth jelly. The accredited backchat will involve the describing of the diverse features and qualities of the colour Tooth Gel and totally overly how to unveil the softw ar in the competitive oral heraldic bearing commercialize.We will in like manner disc uss ways and measures that are taken to assure that the product reaches to both individual and they are benefitted with the products purpose on that pointby bringing profits and steady-goingwill to the brass. To summarize, the aim of this research proposal is to understand the market policy and strategy upon introduction of a new product. FIVE course of instruction PLAN This Five grade plan has been created by the founders of DENTALCARE to ensure a constant funding towards growth and to inform the employees of the companys current status and direction.DENTALCARE with their CEO Mark Scott and the merchandising Director Thomas lubricator is a new organization with high potential of providing exceptionally good products to its consumers and to view on a big market grapple in the coming 5 long time. They plan to start it with by introducing the product to the classes and whence gradually reaching to the masses. The selling environment has been very receptive to the blind d runks great quality Tooth Gel and observing that, the firm toilet increase the promotion, distribution and production of its product in the coming years.DENTALCARE was founded by its two partners, Mr Mark Scott and Mr Thomas Lube around a year ago. Since then, both of the entrepreneurs stir been studying and closely following the Oral Care market to understand the business strategies being implemented currently. They have also been following a close observation on the consumer deportment towards a product and its changing onrush on when and why to switch over to a different brand. Over the last few months, they have been operative together to discover the ultimate Tooth Gel which will comply to the consumer expectations in every term i. e. uality, pricing and overall satisfaction. At present, Mr Mark Scott handles the typeset of the Chief Executive officer (CEO) and handles all the operations including R and D and Manufacturing whereas Mr Thomas Lube is the Marketing Director handling the Pre Product gibbousness in the market and Customer draw. Together they have come up with a new Tooth Gel called Whitening Tooth Gel and are energetic to launch it in the Toothpaste/Gel market. DENTALCAREs Whitening Tooth Gel comprises of speed of light% pure natural ingredients to win complete Oral satisfaction and is an All-in-One solving to all the Dental and Oral problems.Major functions of this Tooth Gel are to prevent cavities, back out plaque and stains, fight against oral germs, strengthen enamel and teeth, prevent tartar, and provide long lasting fresh breath and much more than. Ingredients like clove oil and mint give a really nice after brush experience that lasts longer. Moreover, the makers of this tooth gel have advised that the regular usage of this gel will reduce down the tooth decay by 65% in all age groups. The company has a dream to amaze a big chunk of Oral Care Market share by introducing the product to both the classes and the masses.The y aim for the product to be affordable by every individual and based on this expectation, their management have created a Plan that highlights their expected growth and sales number for the nigh 5 years. They do plan to introduce further new products erst they have the consumer attention digested to their product. Below is their expected first form revenue for their product Whitening Tooth Gel Year One anticipate Inputs 1. Expected Year One Revenue Whitening Tooth Gel annual revenue AUD 300,000 Total year one (non matter to) revenue AUD 300,000 2. Credit sledding Provision probability 2% 3. Annual Taxation Rate 24% Expected Growth Rate for the first 5 years 3-7% intellectual ISSUES This Tooth Gel research is based on a series of methods for conducting research in the corporate world. The Tooth Gel and Toothpaste market is captivated by various brands and their own mission statements. Famous brands among the consumers like Colgate, Oral-B, etc have a catch hol d on market due to their own market strategy. Therefore, volume of them are successful to qualify the requirements of the customers.Whitening Tooth Gel has a strong commission on its objectives with those of its trade partners in an appropriate manner to maintain a healthy kind. The Organization understands that the good results are produced when the process is rightly followed. Whitening Tooth Gel has also developed its companys ethics and regulation that relate to their consumer class. These guidelines provide a great impact in concussion business targets and is committed to its values thereby upholding its highest standards in maintaining customer relations.Whitening Tooth Gel is a new product by DENTALCARE in the current market. because the concern is that will a new product be able to grow and capture a significant share in the Oral Care Market. With proven results from pre-launch analysis, will it be easy enough capture the market once the results are seen on a real met re basis i. e. response from the consumers. The company may emphasise on trade research and analysis as to understand the consumer viewpoint on their acquire strategy and behaviour towards a new consumer product. VALIDATING THE PROPOSED RESEARCHThe first hesitancy that arises is that how will a consumer respond to a new brand of an actual commodity in the market? When it comes to the purchasing, consumers often have an organized approach in what and when to buy. The company must come up with an innovative and virtually perfect idea to strategize the marketing research when there are instead a few brands available in the similar product category. A thorough understanding of the consumer buying power and strategy is essential sooner launching the product. Thus the first task is to divert the consumer attention towards the product by advertising and promotional campaigning.Simultaneous emphasis has to be given to the consumers interest, requirements and their expectations from t he product. Here we see the implication of the Market research theory. Once sparked, the interest can lead to the beginning of a new relationship amongst the consumer and the company which becomes product driven. Once the decision is made by the consumer, it becomes a big responsibility of the manufacturing and research unit of the organization on keep up to the consumers expectations and sustains the consistency in delivering the best.The product distribution should be as good as its promotion and the product should be readily available to every individual. Product awareness is within the hands of the marketing and research procedures and largely contributes in providing the products to the majority of the masses. The consumers are not fasten up with any contract with a certain brand. They stick to it as long as the brand sticks to its commitment. Its easier to create a consumer relationship compared to maintaining it in future. RESEARCH METHODOLOGY AND DESIGNThis ruleology pro cedure includes various fill out categories such as phases, methods, technique task and tools. These sub-categories will highlight the following ways * To introduce the new product in the existing market * To analyse and develop on the principles of methods and * To successfully validate it i. e. both scientifically and systematically. We followed Descriptive research process to analyse and understand the idea around the research proposal. The results however may vary depending upon a number of frugal and ethical factors. The process assistances a lot in enhancing the consumer feedback.Qualitative techniques can be performed on the selection of one brand over the other to contain certain parameters which are of utmost importance in deciding for a Tooth Gel brand. Each describe point can be utilized for further development of surveys. The research would most likely be a Brand equity research or Buyer behaviour research. Listed downstairs are a few key questions to understand a consumers behaviour towards a newly launched product. Questionnaire 1) What Age group do you fall in? 2) Do you brush your teeth twice a day? 3) Are you branding conscious when it comes to buying? ) Why did you privilege Whitening Tooth Gel? 5) Are you satisfied with the product pricing when compared to the results produced? 6) Is there any room for improving the product thereby improving consumer experience? Listed below is the data of a few Blacktown residents who took part in the stress survey by using Whitening Tooth Gel sample packs offered by DENTALCARE savor Frame Residents of Blacktown NSW Sample Unit Age Group 21-40 years Sample Size 50 feedbacks Time Frame 3-4 weeks Sampling Method Random Survey. CONCLUSIONThe pre-launch analysis/research immensely contributed to understand the buying behaviour of consumer for their Toothpaste/Gel brands and also helped in understanding about the awareness among pile on Oral health. Oral care is one of the most heavy factor in ma intaining overall body health and people are very much aware about their product selection criteria. unlike Toothpaste/Gel companies have a focus on the consumer class, their buying energy and their attitude towards preferring a Toothpaste/Gel brand over another and are working harder and smarter to attract more consumers by coming up with more improvements and innovation.The Pre Launch understanding of the Oral care market and the products available is the key result extracted from this research. This research has enabled the company to identify the key areas where the customer would focus when it comes to switching over to a new brand. This nature of customer shall help a lot for our Tooth Gel as Whitening Tooth Gel possesses all the qualities which customer want and is a perfect remedy for all kinds of dental consonant issues. Simultaneously, Advertisements and Campaigning can be done in order to shape up the product sales and inturn receiving better consumer experience.Since Dental awareness plays a resilient role in overall fitness of human body, free dental check up camps and concessional services to elderly people can in reality divert consumer attention towards a product that has already proven its price on a real time experience. This will help in maintaining a healthy and long term relationship between an organization and the consumer class. References 1) Australian Bureau of Statistics, viewed on 24th Nov 2012 http//www. abs. gov. au/ 2) Toothpaste/ Gel, viewed on 24nd Nov 2012 http//www. herbalTooth Gel. et/ 3) Marketing Strategy Material, viewed on 24nd Nov 2012 http//futureobservatory. dyndns. org/2012. htm 4) QUCK MBA, viewed on 25th Nov 2012 http//www. quickmba. com/marketing/research/qdesign/ 5) StudyMode,viewedon2ndoct2012 http//www. studymode. com/essays/Tooth Gel-Marketing-Research-Proposal-800471. hypertext markup language? topic 6) Zeithaml, V. A. (1988) Consumer Perceptions of Pricing, Quality, and Value Journal of Marketing, 52 (3 ) 7) Five Year Sample Marketing Plan reference from www. iowacentral. edu/business/BCD/contests/MarketingPlan. doc